Inspired by the Mediterranean lifestyle of southern Italy, the campaign was shot in the ancient city of Cefalù.

The filming and photo shoot took place in its winding streets, with its quaint harbour and old waterfront houses rising above the sea as a unique backdrop.


This magnificent setting is perfect to show Elsa Pataky’s most authentic, fun and magical side. With this campaign and a versatile collection designed to make each shoe a must-have, Gioseppo strengthens its position as an indisputable reference for fashion and style.


Elsa Pataky is the star of a stunning production. The streets of Cefalù are the setting for the new SS18 campaign.