Gioseppo Man unveils a new identity where the RHINO is the star, representing the wild and adventurous spirit that characterises the brand. The rhinoceros embodies all the values of Gioseppo Man: character, masculinity, self-confidence, strength and longevity.


To support the new brand identity, Gioseppo Man is launching a powerful video and photo campaign this season. The fashion film, directed by Federico Dalix, shows a lone protagonist lost in his thoughts in a tavern. We’ll accompany him in the search for his inner self, discovering his wildest side through different scenes that transport us to his pure natural essence. Gioseppo Man’s restyling becomes clear in this short film, which depicts the evolution of both the star and the brand. Discover the film and photos by Juan Manuel Porta and dip into the Gioseppo Man universe.