Making fashion is about building emotions associated with a product, an image, a brand… a building. We were looking for a special architecture for a special brand. Our premises should transmit all the spirit of Gioseppo. They should reflect our values as a customer-oriented fashion company that is interested in the future and concerned with people. And all in a self-sufficient building, that generates more energy than it consumes.
Now our customers decide when they want their product and we cross the world to make it possible. With a 32,000 cubic metre automated silo that has capacity for two million pairs, situated in the heart of our headquarters, we achieve a rate of efficiency that is five times higher than that of a conventional warehouse, making us a reference as a logistics platform in the footwear sector.
We have created a shop space of 300 square metres. A place to invent showcases, new ways of exhibiting the product, new systems for sales, for distribution… which we then share with our customers.
We have a permanent showroom of 500 square metres, a diaphanous space, lit by natural daylight beside an interior garden. This is the little brother of our 3,000 square metre garden, an outdoor area that invites rest, enjoyment of the sun among palms and olives beside a reservoir that is so similar to those of the fields that surround us, but at the same time so contemporary.
At the top, near the sky, we have created a place for coexistence where at last we can all be together at lunchtime. A place that is transformed for the holding of courses, small or large scale meetings. A unique space, where the walls change their image at the same time as we change. All next to our cafeteria, a modern and cosy bar with a terrace, a meeting place it is hard to leave.